We live in a hyper connected world, yet people seem to be lonelier than ever.
I became increasingly interested in how older and younger adults can help each other through meaningful connection.
I embarked on an intense process of critical thinking and research, where I identified the challenges and obstacles, and collaborated with target users and experts to define the opportunities.
I then realized, I didnt need to create anything.
The answer already exists and it was right in front of me throughout my design process.
The answer is music. The universal language transcending time and generations.
It has and will always connect us.
But how will I utilize this powerful tool for connection?
After a journey of ideation and testing,